March 21, 2023

NEW YORK (Sept. 29, 2016) — Shiseido, one of the oldest cosmetics companies in the world, introduced its Fall 2016 collection, including two products from its Bio-Performance line.

Also new is Rouge Rouge, a lipstick formula with 16 shades that center around the color red.

“Shiseido is always looking to incorporate the latest technology and most current beauty trends in both our skincare and color lines,” said Tomoko Yamagishi-Dressler, senior vice president of marketing for Shiseido. “Fall 2016 marks the expansion of our high-performance Bio-Performance line and the debut of a new lipstick collection created by Dick Page, Shiseido Artistic Director, which promises to deliver on vibrant color and intense moisture.”

New Shiseido products for the upcoming Fall 2016 season include:

 Rouge Rouge, a creamy, moisturizing lipstick that adheres perfectly and evenly, enveloping lips in vibrant color for a beautiful look. Rouge Rouge is available in 16 shades and contains unique Shiseido-exclusive Vibrant Red Technology, which includes five individual red color technologies to find a Shiseido shade perfectly suited to skin tone and mood.

 Bio-Performance LiftDynamic Cream is a multi-benefit product that uses advanced technology to restore the appearance of youthful skin that is firm, sculpted and defined.
 Bio-Performance LiftDynamic Eye Treatment, a multi-benefit, hydrating eye cream that rejuvenates the eye area, addressing suppleness, firmness and the appearance of wrinkles and dark circles by supporting skin’s natural restorative powers.

Shiseido Fall 2016 products will be available in Shiseido independent stores in August 2016. Please visit Shiseido online or at an independent store.

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