In celebration of International Women’s Day on March 8th, local Ann Taylor Minneapolis stores are celebrating women everywhere with a special in-store makeover weekend.
Clients can freshen up their wardrobes with top spring fashion trends and integrate key pieces for this season. From March 8 – 11th, clients can go to a local Ann Taylor store to shop with Ann Taylor experts building stylish looks and getting wardrobing tips. Clients will also be able to enter to win a head-to-toe look from Ann Taylor.
Ann Taylor’s rich heritage has always been synonymous with iconic style for modern working women. Having evolved throughout the decades to meet women’s changing needs, aspirations and roles, today Ann Taylor is defined by a unique balance of fashion and work for women of substance and style across every generation.
“Ann Taylor is chic and stylish with a more fashion forward direction to address the needs of today’s women,” said Lisa Axelson, Head Designer and a member of the Council of Fashion Designers of America (CFDA). “Our stores are a reflection of our new fashion direction. They are light, modern, feminine, and designed to showcase the full Ann Taylor collection while making our client feel comfortable and welcome.”
The new Ann Taylor boutiques are inspired by a stylish modern contemporary home and provide an intimate shopping experience that is chic, warm and inviting. The residential influence is brought to life through white washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closet.
Wardrobing niches allow for strong fashion stories as well as a broad assortment of product. Special attention was also given to the design of the styling rooms, which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering backlit mirrors.
Curated fashion presentations and expert styling services add to the store experience making shopping easy and fun. At the front of the store, Lisa’s favorite looks of the season greet the client and help with wardrobing and styling ideas. Dedicated stylists are also on staff and available for both walk-ins and by appointment to assist clients in putting together perfect individualized looks for any occasion.