SAN FRANCISCO (U.S. ASIAN WIRE – April 13, 2011) – In a new collaboration bringing together art, technology and community, San Francisco Hep B Free is partnering with The Jubilee Project to end hepatitis B disease and liver cancer by encouraging the public to simply view a music video.
For every view that the indie rock band Rooftop Pursuit receives for their latest single “Why I Sing” in the month of April, sponsors will each donate a penny. With two sponsors for example, each view will guarantee a donation of 2 cents towards Hep B awareness.
The Jubilee Project produced the video and conceptualized the campaign. “Why I Sing” follows the story of a girl with Hepatitis B, and can be viewed at http://www.youtube.com/watch?v=p-HV_zU_hik&hd=1.
One-hundred percent of the funds raised will be donated directly to Hep B Free America.
“We wanted to be involved in raising awareness for hepatitis B because of the prominence of the disease in the API community and among our own friends and families,” said Eddie Lee, co-founder of The Jubilee Project. “We have to end hepatitis B transmission today, and the first step is awareness.”
Also known as the “Silent Killer,” Hep B currently affects 1 in 10 Asian Pacific Islanders, compared to 1 in 1,000 of the general public, and is the primary cause of liver cancer. Despite this, Hep B can be prevented with by vaccine, and treatments prevent liver cancer.
The Jubilee Project is also seeking sponsors to support this effort. Sponsors offer one penny per view, but can cap how much they ultimately choose to donate, as low as $50. Find out how you can become a sponsor by emailing [email protected].
Funds will be used for national Hep B Free efforts to end Hep B and liver cancer including public awareness, clinician education, screening, vaccination and linkage to care.
“Hep B Free has a multi platform approach to outreach,” says Hep B Free co-founder Ted Fang, director of the AsianWeek Foundation. “Not only are we on the ground with person to person connections, but we are also spreading the word and raising money using social media, events, partnerships, foundations and business partners.”
For more information about the collaboration, or to pledge as a sponsor, contact Eric Lu at 469-688-0988 or email [email protected].
Chronic Hep B infection is the greatest cause of liver cancer in the world, and the greatest health disparity between Asians and non-Asians. One in 10 Asians are chronically infected with Hep B and are 4 times more likely to die from liver cancer compared with the general population.
Eighty percent of liver cancer worldwide is caused by chronic HBV infection. Early detection of HBV will benefit the carrier as well as prevent the infection from spreading. Hepatitis B is not only vaccine preventable, but it also has effective treatments that prevent liver cancer.
Hep B Free is a multi-faceted and comprehensive campaign to make America free of hepatitis B disease and liver cancer through a nationwide collaboration, and network of localized efforts. The model was begun in San Francisco and is being replicated in Las Vegas, Washington DC, Philadelphia, San Mateo County, Los Angeles County, Orange County, Hawaii and other municipalities. AsianWeek Foundation is a co-founder of Hep B Free with Asian Liver Center at Stanford University and San Francisco Department of Public Health. sfhepbfree.org
The Jubilee Project is a production group that creates educational and entertaining videos for good causes. Each video empowers the community to take action on various issues and for each web view, a donation will be made to each respective cause. In under a year, 36 videos have been created and have raised over $20,000 for seven non-profit organizations. jubileeproject.org
Rooftop Pursuit is a pop/rock/r&b influenced band whose songs mostly reflect love, self-growth and empowerment. “We like to write about what moves us, what makes us happy, our fears, dreams, ambitions and our weaknesses” says Philip Lee, lead vocalist and piano player. “In many ways, we try to express everyday issues through our music while staying true to ourselves and the issues we talk about. Above all else, our music gives an under laying message of love.” rooftoppursuit.com