ST. PAUL (Aug. 6, 2012) — The Center for Disease Control strives for an immunization rate of 90 percent amongst all populations in the United States.
While this goal has decreased disparities in the vaccination coverage of racial and ethnic groups, an immunization gap still exists. To make sustainable progress in the immunization of underserved communities, it is necessary to provide individuals with the information required to make an informed decision for their health.
August is National Immunization Awareness Month, and as families travel overseas during the summer and children return to school, understanding the Measles vaccine and other immunizations is vital.
To provide information and resources on the measles disease and vaccine, ECHO (Emergency, Community, Health, and Outreach) collaborated with the Minnesota Department of Health (MDH) to create the “Protect Your Family from Measles,” series consisting of Public Service Announcements (PSAs) and a five minute digital short video.
The 60-second PSA educates viewers on how to prevent measles while abroad by preparing themselves and their families before the trip. During the digital short, a mother tells the story of her baby contracting the disease and an expert answers frequently asked questions. Both the PSA and the video are available in English, Oromo, Amharic, and Somali and are available online at echominnesota.org.
Beyond the measles vaccine information, ECHO also has a program that explains the necessity of vaccines in general, how they work, and where they are available. The program “Understanding Vaccines,” created in collaboration with MDH and local health organizations, increases awareness on how immunizations protect families, as well as entire communities. The video can be viewed in seven languages, online at echominnesota.org.
Request DVD copies of these programs or other ECHO materials by emailing [email protected].
ECHO’s mission is to collaborate with diverse communities to deliver programs and services that help people be healthy, contribute, and succeed. Visit echominnesota.org for more information.