RNC APIA outreach
0By Jason Chung
WASHINGTON, D.C. The Republican National Committee has a new ad campaign entitled ”Create Your American Dream” at www.CreateYour AmericanDream.com. It features everyday Americans talking about the issues that matter to them and why they choose to vote Republican.
Launched with a six-figure ad buy in 14 target Senate states, the ads will run on traditional and non-traditional media to reach a diverse set of voters on their platforms.
In an effort to further engage Asian Americans and Pacific Islanders, the RNC will engage viewers and voters through DramaFever.com in four Senate battleground states, Oregon, Colorado, Louisiana and North Carolina. DramaFever.com is the largest online video site for the distribution of international televised content.
We want to engage and connect with younger APA voters where they live and during the times they choose to watch televised content. This is an innovative way to contact the fastest growing immigrant population, in the communities they live, and appeal to them with a message of opportunity, prosperity and the ability to forge the American dream.
Former U. S. Sec. of Labor Elaine Chao said, “Under Chairman Reince Priebus’ leadership, the RNC is making great strides to reach out to diverse communities including the Asian Pacific American communities nationwide. Asian Pacific Americans share so many values that reflect the Republican party. The Republican Party is a natural home for Asian Pacific Americans.”
Kansas State Rep. Shanti Gandhi, MD., said “I congratulate the RNC on their one year anniversary of the Growth and Opportunity Project and their effort to grow the Republican Party. Given the challenges we face as Americans, we must ensure all voices are heard in our political process. I have always been a Republican and a pragmatic conservative. I am very encouraged by the efforts being made by Chairman Reince Preibus and the RNC with engaging Asian American and Pacific Islanders in our political party. It is the right prescription for success.”
