LUNAR NEW YEAR CANDIDATES KICK OFF CAMPAIGNS
KNOCK, INC. HOLDS ANIMAL ELECTIONS TO RAISE SUPPORT FOR HEIFER INTERNATIONAL
MINNEAPOLIS (Feb. 2, 2015) — It’s the year of the popular vote. In a policy change sending shockwaves through the animal kingdom around the globe, the naming rights for the 2015 Lunar New Year (aka Chinese New Year) will be determined by an election. This Lunar New Year is not typical as it gives people the choice of electing Sheep, Goat or Ram to define the coming year.
Minneapolis-based creative agency KNOCK, Inc., in partnership with TREAT AND COMPANY., is holding the election and asking voters to help them choose the most deserving animal. Votes will be matched with a donation from the agencies to Heifer International, a company devoted to ending world hunger and poverty by placing heifers, goats and sheep with in-need families. Voting results will determine which animals are donated. Depending on the outcome of the elections, up to 20 goats or sheep will be donated.
To learn more about the candidates and to take part in the election, voters are asked to go to HappyYearof.com. Being herbivores, all the candidates have instinctively pursued grassroot campaigns to connect with constituents. They have embraced social media and ask voters to tweet about their favorite candidate using the hashtags: #VoteGoat, #TeamSheep and #RamTheVote.
Though the animals have only just announced their candidacies, the wool is already flying. When reached for comment, Goat was quick to sling mud. “Sheep has been fleecing people long enough, its time for something fresh,” said Goat.
Ram, viewed by many pundits as a long shot, had this to say: “The public needs someone who will take charge. I’ve been charging most of life and will continue to do so throughout the Year of the Ram.”
For her part, Sheep has mainly stuck to talking points. “Where there’s a wool, there’s a way. I don’t just offer reliability that people can stand on, I offer something they can wear.
For current election news, voters can check out KNOCK’s and TREAT AND COMPANY’s Facebook and Twitter (@KNOCKinc) (@TREATANDCOMPANY) feeds in addition to following Heifer International (@Heifer) on Twitter. Follow the election night excitement LIVE via the web and at the party of the winning candidates onFebruary 24, 2015.
About KNOCK, Inc.
KNOCK is a creative agency inspired by what’s next: Where strategy and design ignite the fusion of art, intellect and culture—creating elevated experiences that connect people to brands they love. As thinkers and makers, the agency embodies an open culture that values diversity and possibility for its clients and each other. http://www.knockinc.
About TREAT AND COMPANY
TREAT AND COMPANY creates amazing product and consumer connections—trend-inspired and awe-inspiring. As an ingenious collective of designers and thinkers with expertise spanning retail, product development, merchandising, marketing, and trend analysis we uncover new ways to delight your customers (and attract new ones) with ideas perfectly made for your business and designed to help it grow.
About Heifer International
Heifer’s mission is to end hunger and poverty while caring for the Earth. For 70 years, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in more than 30 countries, including the United States, to help families and communities become more self-reliant. For information, visit www.heifer.org, read our blog, follow us on Facebook, on Twitter @Heifer or call 888.5HUNGER (888.548.6437).