HONOLULU (June 4, 2014) — Hawaii Public Radio announced the appointment of Phyllis S.K. Look as their new director of marketing. She stepped into her role at the Kaheka Street administrative offices on June 2, 2014, succeeding station stalwart Judy Neale.
Look will provide marketing leadership and develop strategies for branding and promotion of the station’s statewide services across nine stations and 11 frequencies, the internet, and social media. In addition, she will coordinate HPR’s major live productions, which have included nationally broadcast road shows of A Prairie Home Companion and From the Top, as well as local concerts such as Jeff Peterson & Friends.
“Phyllis was well known to us as one of the visionaries behind Aloha Shorts, to this day one of our most popular locally produced programs,” said President and General Manager Michael Titterton. “She epitomizes our mission of community building, and we look forward to the innovative ways that she will find to broaden HPR’s audience base and deepen our engagement with our members.”
Look brings more than 15 years of experience to her position at HPR. She most recently served as marketing and communications manager for University of Hawai‘i at Manoa’s Campus Services division, with a prior stint as community relations specialist at the University’s Outreach College. She was formerly general manager and broadcast producer at Honolulu marketing communications agency Loomis-ISC (now Olomana Loomis ISC).
She received her master of fine arts in directing from the Yale School of Drama, and her bachelor’s from UH Manoa. She was born and raised in Honolulu, Hawai‘i.
Hawaii Public Radio is a private, non-profit organization which broadcasts classical, jazz, and international music; and in-depth news and informational programming from National Public Radio, American Public Media, Public Radio International, and other local, national, and international program sources, as well as programs produced by Hawaii Public Radio.
In October 2013, Charity Navigator, the premier charity evaluator, awarded HPR its second consecutive four-star rating for exceptional fiscal management and commitment to accountability and transparency.
HPR’s mission is to serve the entire population of the state of Hawai‘i with two excellent program streams. HPR-1, the news magazine and fine arts stream, can currently be heard on O‘ahu and Kaua‘i (KHPR 88.1 FM and 88.5 FM); Maui, Moloka‘i, Lana‘i, and West Hawai‘i (KKUA 90.7 FM); and East Hawai‘i (KANO 91.1 FM (Hilo) and 94.7 FM (Waimea)). HPR-2, the news, local talk, and music stream, is found on Maui, Moloka‘i, Lana‘i (KIPM 89.7 FM and KIPH 88.3 FM (Hana)); West Hawai‘i (KIPM 89.7 FM and KHPH 88.7 FM); the newest station in south Hawai‘i (KAHU 91.7 FM); O‘ahu and Kaua‘i (KIPO 89.3 FM; KIPL 89.9 FM). HPR is online and streaming at hawaiipublicradio.org and hpr2.org; as well as on Facebook (hawaiipublicradio) and Twitter (@hipubradio). Free iOS apps for HPR-1 and HPR-2 are available for download from the App Store.