San Francisco, Calif. (March 1, 2011) – Pawan J. Mehra, Cofounder and Principal at multicultural marketing agency Améredia, was selected in February to the governing board of US Pan Asian American Chamber of Commerce Western Region.
Mehra joins a diverse panel of top-notch entrepreneurs working to promote the economic, social and political influence of Asian Americans in the U.S. He and Améredia will provide marketing and public relations support to the Western Region of the largest nonprofit group championing the Asian American business and professional community nationwide.
“Pawan is a pathfinder,” said Susan Au Allen, National President and CEO of USPAACC. “We are thrilled to have him on our leadership team and look forward to his guidance in expanding USPAACC’s vision in the Western region.”
In collaboration with five other regional chapters and the national headquarters, the board leads overall direction for USPAACC in California, Arizona, Nevada, and Hawaii; and overseas policy management and finances. In addition, the team is responsible for organizing events such as the upcoming California Top 10 Asian American Business Awards in San Francisco and the Asian American & Minority Procurement Connections in Los Angeles.
At Améredia, Mehra establishes and manages key client relationships and strategic partnerships. His selection to the board comes after Améredia’s nomination last year by USPAACC Educational Foundation as a Fast 50 Asian American Business.
The agency was also selected in January as a Top Business in America by DiversityBusiness.com, winning five awards including “Top 100 Diversity Owned Businesses in California” and “Top 100 Subcontinent Asian American Businesses in the U.S.”
Améredia actively manages Asian-focused multicultural marketing campaigns for private and public sectors alike, notably Comcast’s marketing and communications for 16 different ethnic groups nationwide and the National Language Service Corps multicultural initiative across 10 different ethnic groups.
Améredia Inc. is a full-service multicultural advertising, marketing and public relations firm specializing in reaching U.S.-based ethnic communities. The agency has enabled clients such as Comcast, Time Warner Cable, T-Mobile and the U.S. Department of Defense to connect with Asians, Europeans, Hispanics, Middle Easterners, Pacific Islanders, Africans and other diverse cultural groups. Conceptualizing culturally engaging campaigns across print, TV, radio, events, grassroots and social media platforms in over 20 different languages, Améredia has positioned itself as one of the fastest-growing diverse market agencies nationwide.
For 25 years, USPAACC (www.uspaacc-ca.com) has been serving and will continue to serve as the gateway to large corporate and government contracts, top-caliber Asian American suppliers, key information about Asian Americans, and the dynamic market in the Asia-Pacific region. The organization’s flagship national annual event, HYPERLINK “http://www.celebrasianconference.com/” CelebrAsian, is the oldest and largest annual pan Asian American business conference in the U.S. and is designed to help small and minority business enterprises compete in the mainstream market. Headquartered in Washington, DC, USPAACC has regional chapters in California, New York, Texas, Illinois, Georgia and in DC-Maryland-Virginia in the National Capital Area.