LOS ANGELES (Dec. 19, 2014) – Nissan is partnering with popular Asian American celebrities to launch Nissan “New Gen,” which uses videos and other interactive content to showcase the Nissan lineup. “New Gen” celebrities include blogger Hallie Swanson; restaurateur, author and TV host Eddie Huang; author Celine C; and singer Jason Chen.
“With the most diverse consumer base of any automaker, we want to introduce Nissan and our vehicles in an unconventional-yet-relevant way,” said Jeremy Tucker, vice president, Nissan Marketing Communications. “Pairing these celebrities with one of the most popular forms of media among young Asian American consumers helps us reach this digitally savvy generation that is strongly influenced by word-of-mouth marketing.”
Filmed on location in New York City, Nissan “New Gen” provides a brief profile of each star and pairs them with a Nissan vehicle that captures his or her unique personality. Watch the videos and exclusive behind-the-scenes footage at www.nissannewgen.com.
Meet the Nissan New Gen Stars
A former sports reporter in China, Hallie Swanson is now a full-time mom in Los Angeles and founder of Halliedaily.com, a personal style and fashion blog that offers everything from outfit ideas to parenting advice. For her New Gen video, Swanson was paired with the Nissan Altima which matches dramatic styling with NASA-inspired Zero Gravity seats, class-leading 38 miles per gallon highway fuel economy and a suite of available safety features such as Blind Spot Warning, Lane Departure Warning and Moving Object Detection.
Eddie Huang is the author of the best-selling memoir, Fresh Off the Boat, and the host of several acclaimed cooking programs. Known for his outspokenness and larger-than-life attitude, Huang was matched with the Nissan Rogue, which offers best-in-class 33 mpg highway, a bold and sporty exterior design and enough interior space to accommodate up to seven passengers or all of the cookware a chef might need.
A graduate of Parsons The New School for Design, Celine C is the author of the best-selling travel book, New Yorker: Secret Spots, and webmaster of PiecesofC.com, a blog that shares tips on travel, fashion and design. Celine was matched with the stylish Nissan Sentra, which features an aerodynamic exterior that helps the vehicle get up to 40 miles per gallon on the highway. Sentra also is equipped with NissanConnect, which includes Hands-Free Text Messaging and allows users to access Facebook, Pandora and iHeartRadio on the go.
While attending UCLA in 2006, Jason Chen began uploading YouTube videos of himself singing and has since become an internet music sensation. Chen’s electric personality was matched with the Nissan LEAF, the world’s top-selling electric vehicle. LEAF seats up to five passengers, boasts an estimated driving range of 84 miles on a fully charged battery, lower running costs and a fun-to-drive experience.
Nissan New Gen is just the latest example of how Nissan continues to engage the U.S. Asian American community in unique ways. Nissan is currently sponsoring “Project Future Star: To the Moon and Beyond,” a first-of-its-kind contest that offers creative thinkers the chance to win a virtual trip to the moon, air travel to China or an all-electric Nissan LEAF. For more information, visit www.nissanusa.com/moonfestival.
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
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