Nielsen appoints Betty Lo to public affairs post

CHICAGO (April 29, 2013) — Nielsen, a leading global provider of information and insights, announced the appointment of Betty Lo as vice president of public affairs earlier this month.  She will be based in the company’s headquarters in New York.

In her new role, Lo will lead efforts to enhance Nielsen’s outreach with various stakeholders, including non-profit and philanthropic organizations, special interest and civic groups, and business and industry partners. With more than 18 years of experience in public affairs and corporate communications and organizational development, Lo also will be responsible for leading Nielsen’s outreach programs in Asian-American communities.

“We are delighted that Betty has joined our public affairs team.  I know that her broad range of professional experiences will be a major asset in our important work with various Nielsen stakeholders,” said Don Lowery, senior vice president, government and public affairs, Nielsen.  “She also has a tremendous track record in working with Asian-American communities and organizations throughout her career, and I am confident that Betty will be an outstanding leader in our strategic public affairs efforts.”

Prior to joining Nielsen, Lo served as senior manager of organization development for Newell-Rubbermaid in Atlanta, where she successfully led all organizational development strategies and change management solutions in support of the company’s global supply chain programs, along with sales and operations planning initiatives.

Lo holds an Executive Master of Business Administration degree from Emory University and a Bachelor of Arts in International Business and Political Science from Wesleyan College. As part of her successful and diverse career in public affairs and corporate communications, Lo held progressively responsible management positions with The Coca-Cola Company, the world’s largest beverage company. As an active member of the community, Ms. Lo serves as a mentor to young professionals and on the board of the National Association of Asian American Professionals – Atlanta. Ms. Lo is fluent in Mandarin Chinese.

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.