HONOLULU (Aug. 12, 2013) — The Hawaii Tourism Authority announced Monday the selection of Travel Link Marketing and JWI Marketing to provide destination representation services in the China and Taiwan markets. The companies are responsible for promoting leisure and business travel to Hawaii.
TLM, a Chinese marketing company founded in 2005 with offices in Beijing, Shanghai, Guangzhou and Chengdu, has established an extensive network with thousands of tour operators and media outlets throughout China. TLM also owns Travel Link Daily online travel trade publication.
Taipei-based JWI specializes in marketing representation, public relations, media creative development and distribution and event planning, promotions. They are a marketing firm with more than 120 employees.
“We are excited to partner with TLM and JWI,” said Mike McCartney, president and CEO of the HTA. “Both Mainland China and Taiwan have become important markets for Hawaii’s tourism economy with tremendous growth potential. With the commitment and expertise of these two companies, we’re confident they will be able to further cultivate these emerging markets for Hawaii.”
The HTA’s current contractor, Aviareps Marketing Garden, will manage the China and Taiwan contract through Dec. 31, 2013 with TLM and JWI’s contract commencing Jan. 1, 2014. Aviareps Marketing Garden has represented Hawaii in China, Taiwan and Korea since 2004, and will continue to manage the Hawaii Tourism Korea contract from Jan. 1, 2014.
“We want to extend a sincere mahalo to Aviareps Marketing Garden for promoting Hawai‘i as a premier destination for leisure and business travel in China and Taiwan. Their hard work and contributions to Hawai‘i and Hawaii’s visitor industry has helped to elevate Hawaii’s presence in the two regions,” McCartney said.