(BUSINESS WIRE) — Comcast Corporation (Nasdaq: CMCSA, CMCSK), a global media and technology company, and Crossings TV, a privately held, Asian-oriented, multicultural television broadcaster, today announced an agreement to expand distribution of Crossings TV into three additional Comcast Xfinity TV markets: Chicago, Seattle and San Francisco.
Crossings TV is currently available to Xfinity TV customers in the California Central Valley, serving a multicultural audience which includes Chinese, Vietnamese, Filipino, Hmong, South Asian and Russian language speakers in Sacramento, Stockton, Fresno and surrounding areas. As it rolls out in Chicago, Seattle and San Francisco in 2013, the programming will be designed specifically for each of these communities’ unique needs and will provide in-language information and entertainment programming that will consist of international news, talk, drama series and movies.
“Crossings TV is excited by this new distribution and its enhanced relationship with Comcast,” said Frank Washington, CEO, Crossings TV. “We are confident that our locally focused, Asian-community-friendly approach in these key markets will enhance viewer choices and advertiser efficiency.”
“Crossings TV provides one-of-a-kind programming directly tailored to a multicultural audience in the communities they serve,” said David Jensen, Vice President of International Content Acquisition, Comcast Cable. “We’re very pleased to expand our carriage of Crossings TV in these three markets, connecting our customers to content pertaining to their home countries and cultures.”
Crossings TV is an information/entertainment provider meeting the needs of underserved but substantial non-English/non-Spanish speaking multicultural communities in key U.S. cities. Crossings TV can currently be found on Time Warner Cable in New York City and on Comcast Cable in California’s Central Valley. The company’s website is www.CrossingsTV.com.