NEW YORK (July 21, 2014) — Nielsen, a leading global provider of information and insights into what consumers watch and buy, recently announced that KTSF, an independent, full-power station, available to over 1.7 million Asian Americans in and around the greater San Francisco and Oakland area, launched its local TV App in the Apple App Store and fully implemented Nielsen proprietary mobile measurement software in order to inform its research and insights and drive advertising effectiveness. This app will provide more accurate viewership to effectively demonstrate the power of Asian American consumers in media.
According to Nielsen’s Cross-Platform report, 81 percent of Asian Americans have smartphones compared to 70 percent of the general public. Asian Americans also currently watch 19 percent more videos on smartphones per month than the average person. With Nielsen’s proprietary mobile measurement tool, TV stations are now able to accurately and effectively measure Asian Americans’ viewing habits to include mobile online viewing.
As one of the largest Asian broadcasters in the U.S., KTSF’s viewers will have access to both live and on-demand television programming in the San Francisco area. Supplemental mobile viewing will contribute to existing television audience estimates with mobile viewers, allowing KTSF to identify additional viewing that it is not currently receiving credit for today.
To learn more about Nielsen’s insights on the Asian American consumer, please visit www.nielsen.com/asians. To download the KTSF App, visit the Apple App Store.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in 104 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
KTSF has been broadcasting Asian-language content since 1976. KTSF is an independent, full-power television station providing news and entertainment programming to over 2.75 million television households. Based in the San Francisco Bay Area, KTSF broadcasts in 10 languages and is the only station in the US to broadcast nightly, live news programming in Cantonese and Mandarin. KTSF is available over-the-air on channel 26 and on cable channel 8 on Comcast Cable throughout the Northern California market. DirecTV, Dish Network and AT&T U-Verse also carry KTSF. KTSF is the first Asian media outlet in the United States to offer Nielsen Media Research data to its clients.