MINNEAPOLIS (Jan. 14, 2015) — Minneapolis continues to be a hotbed of creative activity, according to new data that examines arts jobs, consumer spending and revenue of arts organizations.
New data in the Creative Vitality Index 2014 Update shows that the Minneapolis area arts sector has moved up from sixth place to now the fifth strongest when compared to other top metropolitan areas.
This is the second time this data has been compiled for Minneapolis, and it places the Minneapolis-Saint Paul metro area fifth nationally behind that of Washington, D.C.; Los Angeles; New York and Boston. The creative index score for just the City of Minneapolis outpaces the national average by 4.1 times.
In 2013, the creative sector (consumer retail sales in the arts plus nonprofit revenues) pumped $831 million into the Minneapolis economy. This is a 13 percent increase from $700 million in 2011. The creative sector is a significant piece of Minneapolis employment that employs nearly 20,000 workers, making up 5 percent of all jobs in Minneapolis proper. Retail sales in the Minneapolis creative economy for 2013 were 97 percent of the size of retail in the Minneapolis sports economy.
Policymakers, arts professionals, grant-makers, artists, workers, audiences, fans, advocates and neighborhoods use the index and its annual updates in multiple ways. The City of Minneapolis is using the 2013 index and this update to develop the Creative City Road Map, its next arts and culture plan, as well as inform decision making in other programs, projects and policies.
For more information and a copy of the report, visit www.minneapolismn.gov/ coordinator/arts/index.htm.