MUMBAI (Oct. 16, 2013) — Cartoon Network, Graphic India and POW! Entertainment have announced a partnership that will bring to life Stan Lee’s first ever Indian superhero.
The legendary writer is the co-creator of the world’s most popular superheroes including Spider-Man, X-Men, Fantastic Four, Iron Man, Hulk, The Avengers, and many others. The movie, entitled Chakra: The Invincible, will premiere on Cartoon Network on Saturday, November 30 at 12 p.m.
Talking about his first ever Indian superhero Stan Lee said, “I am incredibly excited to be collaborating with my friends at Graphic India as we launch this great new, thrill-a-minute superhero saga named, Chakra: The Invincible, on Cartoon Network”. Brimming with enthusiasm he added, “The incredible story of Chakra, one of my latest and most exciting superhero creations that promises to captivate audiences in India and around the world with his adventures.”
Chakra: The Invincible tells the story of Raju Rai, a young Indian boy living in Mumbai. Raju and his mentor, the scientist Dr. Singh, develop a technology suit that activates the mystical chakras of the body. When Raju dons the suit, he discovers superpowers and vows to use his newfound abilities to protect and serve. Using his amazing powers, Chakra must save the city and the world from super villains!
Commenting on this partnership, Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “We are thrilled to announce this partnership and to have the pleasure of working with one of the world’s greatest legends – and my favourite real-life superhero, Stan Lee. Chakra: The Invincible is a part of Turner’s continuing efforts to entertain kids and families across India with new and exciting characters and stories. We are certain that Chakra will be added to the long list of world renowned characters from both Stan Lee and Cartoon Network.”
“What a great opportunity to expand Stan’s global brand by introducing Chakra as our first Indian superhero, and who better to partner with than Sharad Devarajan and Graphic India, as well as Cartoon Network,” said POW! Entertainment CEO/President Gill Champion.
“The opportunity to work with Stan Lee to create Chakra: The Invincible is the culmination of a lifelong dream, made that much more rewarding by partnering with the amazing team at Cartoon Network,” added Graphic’s Co-Founder & CEO, Sharad Devarajan, who is also the Director and Executive Producer of the animated film. “Stan Lee is one of the most prolific storytellers in the world, and in the same way his previous characters are known by nearly every man, woman and child on the planet, we believe Chakra will captivate audiences from Boston to Beijing to Bangalore!”
Acclaimed Indian artist, Jeevan J. Kang, SVP Creative at Graphic India, oversaw the visual development and created the character designs and art for the project working closely with Mr. Lee and Devarajan to bring Chakra’s story to life.
In addition to the partnership with Cartoon Network, Graphic India recently announced that Chakra: The Invincible was also selected as part of a group of content partners to soon be featured on Angry Birds creator, Rovio Entertainment’s new ToonsTV platform, reaching audiences around the world. The distribution deals for Chakra: The Invincible with Cartoon Network and Rovio, make Chakra the only Indian character entertainment property with the potential to reach such a wide audience both inside and outside the country. Beyond animation, Graphic India will also be launching the character in a series of digital and print comic books and graphic novels as well as through toys and merchandise.